New Brief

Complete all sections to generate your brief

Logistics & Essentials

Creative Strategist *

Content Due Date *

Primary Goal / KPI *

Product *

Auto-fills USP, legal and URL

Colour

Budget

Usage Period

Reference / Inspiration

Paste TikTok or Instagram links — one per line

Audience Intelligence

Persona

Selecting a persona pre-fills pain points, desires and beliefs

Awareness Stage *

Core Pain Point

Core Desires

Persona Beliefs & Objections

Core Insight

Creative Execution

Preferred Creator

Asset Type *

Placements

Visual Mandatories

Product Details

USP for this brief

Mandatories & Legal